+$21K of new pipeline in the first 16 days.
Using an an automation that leverages the Perplexity & Anthropic LLM's, we put Terrific in front of their dream audience and generated $21K in pipeline in their first 16 days working with WindSeeker AI.
A Modern Way to Shop
Terrific Live targets brands and e-commerce businesses looking to elevate their digital shopping experiences through live and interactive video tools. Their ideal customers are forward-thinking, growth-oriented brands and e-commerce operators, seeking to transform shopping with interactive, data-driven video tools that both boost engagement and improve sales outcomes.
Breaking Through E-Commerce in 2025
Terrific faced the classic B2B challenge of standing out in an increasingly crowded marketplace. Their innovative solutions needed more visibility, and their traditional outreach methods were yielding diminishing returns. The company needed to reach decision-makers who were already overwhelmed with generic sales pitches and automated messages.
Additionally, Terrific's sales team was spending too much time on manual research and personalisation, leaving little bandwidth for actual relationship building and closing deals. The challenge was clear: how do you scale personalised, intelligent outreach without sacrificing the human touch that converts prospects into customers?
AI-Powered Hyper-Personalisation at Scale
We developed a sophisticated automation that combined the research capabilities of Perplexity AI with the conversational intelligence of Anthropic's Claude. The system worked in three phases:
First, Perplexity AI conducted deep research on each prospect, analysing their company's recent news, industry trends, pain points, and strategic initiatives.
Second, Claude synthesised this research into highly personalised messaging that spoke directly to each prospect's specific situation and challenges.
Finally, we delivered these tailored messages through multiple touch-points, creating a cohesive narrative that positioned Terrific as the ideal solution partner.
This approach eliminated the generic "spray and pray" method, replacing it with surgical precision targeting that felt genuinely personal to each recipient.
Immediate Impact in Just 16 Days
Within the first 16 days of implementation, Terrific's pipeline grew by $21,000 in qualified opportunities. The system achieved a 34% higher open rate compared to their previous campaigns, with a 28% increase in positive response rates. More importantly, the quality of leads improved dramatically – prospects were pre-qualified and genuinely interested, reducing the sales cycle by an average of 23%.
The AI-generated insights also helped Terrific's sales team have more meaningful conversations, as they entered each call armed with relevant, contextual information about the prospect's business challenges. This foundation of intelligence transformed their sales process from reactive to proactive, with deal sizes increasing by an average of 18% due to better positioning and value alignment.
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Open Rate Increase
The system achieved a 34% higher open rate compared to their previous campaigns.
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Growth in 2 years
There was a 28% increase in positive response rates.
The Future of Intelligent Sales Automation
Terrific's success demonstrates that the future of B2B sales lies not in choosing between human connection and AI efficiency, but in combining both strategically. By leveraging AI to handle the heavy lifting of research and initial personalisation, their sales team was freed to focus on what humans do best: building relationships and closing deals.
The $21K pipeline generated in just 16 days represents more than immediate revenue – it's proof that intelligent automation can amplify human capabilities rather than replace them. As Terrific continues to scale this approach, they're not just growing their business; they're redefining how modern B2B companies can achieve sustainable, scalable growth in an increasingly competitive landscape.
