22 new qualified leads in under 3 weeks.
By utilising a high-intent lead sourcing strategy, Notorious Online generated 22 new qualified opportunities for their web development agency in under 3 weeks.
Redefining Website Solutions
Notorious Online are a web design and web development agency who offer a unique angle - "Website as a Service". This model allows websites to grow and evolve alongside the business, ensuring an always up-to-date digital presence. They also specialise in social media strategy and organic social media management.
Notorious offers services to help businesses identify the best social media platforms for their needs, develop engaging content, and craft effective campaigns. They emphasise building organic (unpaid) audiences and nurturing long-term customer relationships through consistent, high-quality, and brand-relevant content.
Building a Predictable Inbound Lead Funnel
Notorious Online faced the challenge that plagues many web development agencies: standing out in an oversaturated market where businesses are bombarded with generic outreach from countless competitors. Traditional lead generation methods were yielding diminishing returns, with most prospects either unresponsive or already engaged with other agencies.
The team needed to identify businesses that were actively experiencing web-related pain points and were genuinely ready to invest in a solution. The scope involved developing a targeted approach that would cut through the digital noise and connect with decision-makers who had immediate, pressing needs for web development services.
Strategic High-Intent Trigger Identification
Rather than casting a wide net with generic messaging, Notorious Online implemented a precision-focused lead sourcing strategy built around high-intent triggers. The team developed a systematic approach to identify businesses exhibiting clear signs of web development needs: companies with outdated websites, broken functionality, poor mobile responsiveness, or recent announcements about business expansion or rebranding.
Using advanced prospecting tools and manual research, they created detailed profiles of prospects who were likely experiencing immediate pain points. The outreach strategy centered on demonstrating immediate value by highlighting specific issues identified on each prospect's current website, coupled with tailored solutions that aligned with their "Website as a Service" model. This approach positioned Notorious Online as consultative partners rather than just another agency making cold pitches.
Rapid Pipeline Growth with Quality Prospects
The high-intent lead sourcing strategy delivered exceptional results, generating 22 qualified opportunities within just 18 days of implementation. These weren't just basic inquiries – each lead represented a genuine business need with decision-makers who had both the authority and budget to move forward. The quality of leads was significantly higher than previous campaigns, with a 34% response rate compared to their previous 8% industry average.
Of the 22 qualified leads, 12 progressed to discovery calls within the first week, and 6 requested detailed proposals for comprehensive web development projects. The personalised approach resulted in meaningful conversations about long-term partnerships rather than one-off projects, perfectly aligning with their "Website as a Service" positioning.
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Highly Qualified Leads
And a 34% response rate (up from 8%).
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Discovery calls booked.
Of the 12, 6 requested detailed proposals.
Precision Beats Volume in Modern Lead Generation
This case study demonstrates that in today's competitive digital landscape, success comes from strategic precision rather than volume-based approaches. By focusing on high-intent triggers and delivering immediate value through personalised outreach, Notorious Online not only accelerated their lead generation timeline but also attracted higher-quality prospects who were genuinely ready to invest.
The strategy's success reinforces the importance of understanding your ideal customer's pain points and positioning your unique value proposition – in this case, their "Website as a Service" model – as the perfect solution to their immediate needs. This approach has become a cornerstone of their business development strategy, proving that the right message to the right person at the right time will always outperform generic, high-volume tactics.
