NOTORIOUS ONLINE → 22 demos in 5 weeks
We generated 22 qualified meetings for a 'Website as a Service' platform - all within 5 weeks of launching the initial campaign.
Client Overview
Redefining Website Solutions
Notorious Online are a web design and web development platform who offer a unique "Website as a Service". This model allows websites to grow and evolve alongside the business, ensuring an always up-to-date digital presence. They also specialise in social media strategy and organic social media management.
Notorious offers services to help businesses identify the best social media platforms for their needs, develop engaging content, and craft effective campaigns. They emphasise building organic audiences and nurturing long-term customer relationships through consistent, high-quality, and brand-relevant content.
Challenges
Building a Predictable Outbound Lead Funnel
Notorious had a clear value proposition already proven to work in existing channels. Their "website as a service" model solves a specific problem - businesses stuck with websites that no longer serve them. Sites are often built on outdated tech and can even present security risks. The pain is real, but its often invisible to the business owner until they're made aware of it.
The challenge wasn't the product, it was finding the right people to put it in front of. This created two distinct outbound problems:
Firstly, a targeting problem. The total addressable market for web services is enormous which sounds like an advantage, but if the outreach is generic, then the results would be generic. Replies would go nowhere if there wasn't a strong enough need in the first place, and so we had to isolate the ones who actually had one.
And secondly, a timing problem. Outbound marketing often fails not because the offer is bad, but because the timing is off. Reaching a business owner who overhauled their site a few months ago would have been a wasted effort. However a website running on legacy tools is an entirely different conversation.
These are the most asymmetric opportunities of all outreach systems. Founders who have been burned by outbound before, often believe that it simply doesn't work for their niche.
But the problem was never outbound - its how it was done. And so our goal for this project was to build a system that solved all of these problems simultaneously: find those legacy tech users with precision targeting and deliver the educational messaging needed to convert them into demo calls.
Our Approach
Strategic High-Intent Trigger Identification
Rather than casting a wide net with generic messaging, we built a precision-focused lead sourcing strategy around one specific intent signal: websites actively running on outdated, legacy versions of WordPress.
Wordpress powers a staggering 40%+ of the internet, but not all Wordpress sites are made equal. Sites running on versions below Wordpress 6.0 are not only missing critical performance improvements, but are also increasingly exposed to security vulnerabilities. We compiled a list of Notorious' target market - UK businesses in the professional services industry - then cross referenced the URL's via WhatCMS to narrow down the field.
We already had our list of brands exhibiting a clear sign of web development need. The next step was figuring out who had the marketing budget to outsource this aspect of their business. That's where MarketIQ came in - it showed us who of these users were actively investing into rebranding.
As with all of our campaigns, we anchored the outreach around immediate value, offering a complimentary web audit to prospects. This made for a compelling CTA, and highlighted specific issues on each prospect's websites. It revealed specific pain points and allowed us to present a tailored solution that set the stage for a further call, where we could actually demo out the solution.
We immediately positioned Notorious as consultative partner, not just another seller making cold pitches.
Our Results
Rapid Pipeline Growth with Quality Prospects
The campaign delivered 22 qualified demo calls within 34 days of launch. Having already received their custom website audits, and having been primed using our pre-call booking flow, the conversations that followed were categorically different from a typical cold outreach campaign.
Each meeting represented a genuine business need with Notorious' exact ICP. The profile of individuals that joined the calls also contributed. These were marketing executives who had the authority over web and brand presence decisions, and the budget to move forward. Our campaign achieved a 9% positive response rate, compared to Notorious' previous average of 4%.
Of the 22 qualified meetings, 9 were sent detailed proposals for comprehensive web development projects. Several of those conversations have evolved into long-term partnerships, aligning to their unique "Website as a Service" positioning.
+
Highly Qualified Leads
And a 9% positive reply rate (up from 4%).
+
Detailed Proposals Sent.
Of the 22, 9 requested detailed proposals.
Client Testimonial
Sam Rose
Managing Director
Conclusion
Precision Beats Volume in Modern Outbound
The campaign demonstrated that in today's competitive digital landscape, success comes from strategic precision rather than volume-based approaches. By focusing on one simple high-intent trigger and delivering immediate value, Notorious accelerated their lead generation timeline and attracted high-quality prospects who were ready to invest.
Their success reinforces the importance of understanding our ideal customer's pain points and positioning our USP in the correct way. In this case, their "Website as a Service" model was the perfect solution to their needs.
It proves that we just need right message, to the right person, at the right time - and this will always outperform generic, high-volume outbound.
Book a call
Let's Get You on the
Path to Success
Schedule a consultation with our team. We'll discuss your goals and build a marketing strategy that attracts your dream customers.
