+$330K of new pipeline generated in 1 month.
We created a hugely successful outbound strategy for Terrific Live, connecting them with their dream audience and generating $330K in qualified sales opportunities in one month using our proprietary intent-based system.
A Modern Way to Shop
Terrific Live helps e-commerce brands elevate their digital shopping experiences through live and interactive video tools. Their ideal customers are forward-thinking, growth-oriented brands seeking to transform shopping with interactive, data-driven video tools that boost engagement and drive sales outcomes.
Breaking Through E-Commerce in 2025
Terrific faced the classic B2B challenge of standing out in an increasingly crowded marketplace. Their innovative solutions needed more visibility, and their traditional outreach methods were yielding diminishing returns. They needed to reach their ideal decision-makers, who were already overwhelmed with generic sales pitches and automated messages.
Terrific's sales team was also spending too much time on manual research and personalisation, leaving little bandwidth for client relationship building. The challenge was clear: how do you scale intelligent outreach, without sacrificing the all-important human touch that converts prospects into customers?
Hyper-Personalisation
We developed a sophisticated workflow that combined the research capabilities of Perplexity with the marketing intelligence of Claude. The system worked in three phases:
First, we identified Terrific's ideal e-commerce brands and put together a 'Dream 100' list. We conducted deep research on each account, analysing their recent news, industry trends, pain points and strategic initiatives.
Then, we created an omni-channel strategy that focused on signals, relevance and timing, then synthesised the research into a beautifully written campaign that spoke directly to each prospect's specific situation and challenges.
Finally, we created powerful lead magnets and front-loaded each conversation with a high amount of value. We delivered tailored messages through multiple touch-points, creating a narrative that positioned Terrific as the ideal solution partner to grow their brand.
This approach eliminated the generic "spray and pray" method, replacing it with precision that felt genuinely personal to each recipient.
Immediate Impact
Within the first 30 days, Terrific's pipeline grew by $330K in pre-approved sales opportunities. The system achieved a 34% higher open rate compared to their previous efforts, with a 28% increase in positive response rate. More importantly, the quality of leads improved dramatically - prospects were pre-qualified, reducing the sales cycle by 23% compared to previous campaigns.
The real market intelligence that Terrific uncovered also guided them going forward, producing more meaningful conversations and context about their customers' business challenges. This transformed them from reactive to proactive, with average deal size increasing by 18% due to better positioning.
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Open Rate Increase
The system achieved a 34% higher open rate compared to the previous month.
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Positive Reply Rate Increase
There was a 28% increase in positive response rates, when compared to their Trailing 3 Month average.
Lotan Kimchi
GTM Director
The Future of Intelligent Outbound
Our success with Terrific demonstrates that the future of B2B lies not in choosing between human connection and automation, but in combining both strategically. By leveraging specific tools to handle different stages of the funnel, their sales team was freed to focus on what they do best: building relationships and bringing new customers into their world.
The outcome serves as proof that intelligent automation can amplify human capabilities rather than replace them. As we continue to help Terrific scale, they're not just growing their business - they're redefining how modern companies achieve predictable growth in an increasingly competitive landscape.
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