+5 clients in 2 months.
We delivered an exceptional campaign for influencer platform Lydia, bringing 5 new ICP-matched clients into their business with our propreitary signal-based approach. Learn how we installed the Predictable Pipeline OS, and built a dream client Acquisition System that runs on autopilot.
Connecting Brands with World-Class Creators
Lydia helps digital brands run performance-driven influencer campaigns that turn creator content into measurable growth and ROI. Their ideal customers are modern, online brands in categories like health, media and e-commerce who are looking for data-backed creator partnerships to increase engagement.
Bringing Their Unique Platform to Market
Lydia faced the challenge of getting a focused, category-specific platform in front of the right brands at the right time. They knew the product was strong, but the market wasn't hearing about it enough, and their visibility among leaders lagged behind more generalist influencer tools.
The sales team were also investing significant time in manual demand generation efforts, segmenting accounts individually in order to convey the true value of the tool to those prospects. This left little time for strategic conversations, partnership opportunities and the laser-focused nurturing required for high-potential accounts.
Our goal was clear: to put Lydia in front of the exact decision-makers who needed exactly what they sell.
Turning Intent Signals into Meetings
To help Lydia reach the right brands, we focused on established media & ecomm brands that were already investing in growth and marketing tools. Our idea was to find brands who were actively spending on paid media or exploring influencer marketing, signalling that they were ready to scale with the right tools.
The first step was building our proprietary “Dream 100” list around media businesses with clear budgets and existing digital marketing sophistication. By leveraging publicly-available data, we enriched the dataset with indications of past interest in influencer marketing or performance-driven partnerships, meaning our outreach only went to brands already primed for Lydia.
Then, we crafted a multi-channel strategy that aligned with each account’s journey, timing and current challenges. Each touchpoint framed Lydia as a solution that could turn their existing marketing budget into measurable ROI.
Here's the key: We developed highly-engaging, outcome-focused assets for each prospect, ensuring conversations were opened with a high degree of value, including curated shortlists of ideal creators tailored to each brand, with example content pieces. This narrative positioned Lydia as a strategic partner that had already done the thinking for them, resulting in warm engagement and a significantly higher meeting rate.
A Monumental Impact - 5 Clients in 2 Months
Over the course of the 3-week campaign, we generated 21 meaningful sales conversations from the Dream 100 list, converting 5 to sale within a 2-month period (a 24% close rate). This more than doubled Lydia's previous outbound close rate of ~11%, with intent-led targeting proving the needle-mover in attracting ideal-fit customers.
Meeting quality, attendance and sales cycle duration also improved substantially. Show-up rates for booked calls went up from ~54% to 79%, while the ratio of qualified conversations also flipped from 60% unqualified, to an incredible 92% clearly within ICP.
This relieved a major burden on time, with their sales team now replacing manual prospecting efforts with a renewed focus on engaging their dream prospects.
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Call Show-Up Rate
The system achieved a 79% call show-up rate (a +25% increase compared to before).
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Ideal Clients Signed
And most importantly of all, five new ICP-matched clients were signed, delivering a 7.2x ROI on money invested.
Nok Orrason
CEO @ Lydia
Pipeline Predictability Achieved in 2 Months
The Lydia campaign showed that it's not always about choosing between scalable systems or purely high-touch sales, but instead crafting both together to work in perfect harmony - around a precise ICP which was clearly defined from the start. By front-loading relevance into the workflow, Lydia’s team could spend their time where it mattered most: in strategic conversations with brands who were already primed to explore their value.
The results proved that intelligent, signal-driven outbound can dramatically outperform traditional prospecting. With a higher close rate, better meeting quality, and far less time spent on manual outreach, Lydia is now equipped with a repeatable engine for getting in front of their ideal decision-makers on demand.
